AI in Marketing: ChatGPT vs. Google Bard - A Comparative Analysis

Compare ChatGPT and Bard

AI chatbots are transforming digital interactions. Some proclaim that this is enhancing user experiences across industries. Others declare this is the end of human writing insight and creativity.  This article compares two prominent AI chatbots, ChatGPT and Google Bard, exploring their features, capabilities, and implications for marketing and authors.


ChatGPT Overview

ChatGPT, by OpenAI, stands out for its content generation and problem-solving abilities. While it aids in various tasks, it has limitations, notably its reliance on outdated training data that cuts off at about the end of 2021. In my test, I learned that it tends to be long winded and seems to enjoy overly long sentences.  I found it to be a powerful tool for creating outlines and headlines.

Introducing Google Bard

Google Bard is Google's response to ChatGPT. Bard prioritizes real-time information with its LaMDA model. Bard's strength lies in its ability to access the internet for up-to-date answers and recent research findings. Intro to AI Chatbots


Comparative Analysis:

We will compare ChatGPT and Bard in five categories.

  1. Underlying Technology:

   - ChatGPT: GPT-3.5 or GPT-4 model using differing datasets. “The model was trained using text databases from the internet. This included a whopping 570GB of data obtained from books, web texts, Wikipedia, articles, and other pieces of writing on the internet.”

   - Google Bard: LaMDA model (large language model), trained on “using scraped web data to train Bard because it provides a large and broad dataset of information.” 

Both approaches are likely to be tested in courts as they potentially challenge creative and copyright laws.


  1. Access and Cost:

   - ChatGPT: Available for free with a subscription-based ChatGPT Plus options with payments.

   - Google Bard: Currently accessible to users without stated extra charges.


  1. Language Models:

   - ChatGPT: Trained on internet data, excelling in text generation, summarization, and translation.

   - Google Bard: Focused on real-time information retrieval, ideal for current events, research, and specific inquiries.

Both offer “user beware” type information. Always double check results independently of an AI Chatbot.


  1. AI Capabilities:

   - ChatGPT: Great for generating large amounts of text, aiding in writing, and content marketing ideas.

   - Google Bard: Excels in providing updated information, particularly useful for specific and time-sensitive queries.


  1. User Experience and Integration:

   - ChatGPT: Offers valuable capabilities but may have a less user-friendly interface. And it was trained a few years ago. Things can change.

   - Google Bard: Boasts a sleek interface with user-friendly features, hinting at integration into Google's search engine, but you need to double check what it presents to you as “fact”  or “stat.”


Future Developments:

Both ChatGPT and Bard show promise for further development. GPT-4 may enhance ChatGPT's capabilities, while Bard's integration into Google Search could potentially revolutionize information access.


Ethical Considerations:

As AI chatbots become prevalent, addressing biases, promoting transparency, and establishing ethical frameworks are crucial for responsible AI use.  Chatbots in early 2024 have little concept of the phrase, “The truth and nothing but the truth.” The more pressing question is this, “Do you think Google search results for news topics are more unbiased, balanced, left leaning, or more right leaning today? If you find their news results to left leaning; its AI responses and how it trained its algorithms will likely also be left leaning in its responses.   


Human-AI Collaboration

Recognizing the collaborative potential between humans and AI is important to your business future. AI chatbots should complement human intelligence, insight, and ethical standards.  That is not always happening now. For example, I asked Chat-GPT if the case law it was referencing in its article was verifiable with real time data. I also asked for a link for that first-person research. It answered, “No, that is was a hypothetical case.”  My lesson learned was this -- verify everything yourself with reliable sources and methods. 



The evolving landscape of AI chatbots in marketing offers strengths and risks. Recognizing the unique features of ChatGPT and Google Bard allows marketers to leverage these tools effectively, ensuring a balance between technological advancements and responsible use.


Author: Margaret Ross, Visible-Strategies Agency, and Kamaron Institute. All rights reserved. 100% chance this article carefully crafted by this human author.

#AI #ChatBots #Cyber_Security