Smart Mobile Marketing in a Smartphone World

Mobile Marketing - Connecting with Consumers on the Move

Marketing to mobile users is essential for businesses in the 21st century. Mobile marketing includes any marketing activity for your business involving a mobile device e.g. website, apps, social, email, reviews.

Examples: Subway sends out weekly deals via text message. Nordstrom generates personalized fashion recommendations on its smartphone app. Dove pushes inspiring videos to Facebook’s mobile app.

According to Pew Research over 80% of Americans own a cell phone and 64% own a smartphone. People increasingly are using mobile devices as their primary access to the internet. A 2014 comScore report found that 60% of digital media consumption happens via mobile devices.

Businesses that do not take advantage of this trend will miss out on customers, especially millennials, who rely on mobile devices to obtain goods and services.

Mobile apps offer a personalized, streamlined user experience. Chick-Fil-A’s app allows local stores to tailor the user experience to that particular store, creating personalization. This app regularly sends out promos to customers, who can order food from anywhere using their smartphone.

A well-designed mobile app both creates and deepens brand loyalty.

Helpful tip – Combine your Mobile Marketing with other Mediums

1. Social media – Connect with people on Facebook, Twitter, Snapchat, and Instagram, inviting them to shop, get special offers, win prizes,
2. Print – An ad can instruct viewers to text your company via SMS to start receiving promos and notifications. Add a QR code that, when scanned by a smartphone, connects to your website.
3. Email – Invite email recipients to visit your site, download your app or information, sign up for text notifications. Estimated in B2B space over 80% customers research and "pre-shop" before speaking with any company or requesting more information.

EXAMPLES: Email marketing and social media marketing are examples of mobile marketing.

As a business owner, think about mobile marketing as the device your prospect or customer is using to accomplish what they want (awareness, research, compare prices and benefits, check reviews.) Upgrading your website so that it acts like an app (adjusts its information based on the device visiting it.)

Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. 

Mobile Marketing is one of our specialties’ at Visible Strategies Digital Marketing LLC. We regularly include Mobile First services and development as part of the CTO Services package we provide to our clients.