Strategic Company Communications Solutions
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Communicating messages that are memorable and resonate with key customer groups and constituencies enable our clients to build and shape opinions while protecting their reputation from the real risk of negative perceptions. Visible Strategies enables you to more efficiently and effectively drive profitability and forge relationships by taking control of how your company, candidacy, or social cause is positioned in the marketplace.
 Your custom communications solution plan can include interactive mediums such as customer and employee satisfaction surveys, web casting, social networking,
on-line advertising, and brand building with ‘function’ or ‘vertical message’ specific sites.
Value: Effective communications and platforms increase the reach and retention of your internal and external messages. Effectively tell your story and communicate your company’s strengths and strategies. Further differentiate your brand from your competitors by giving life to your values and culture. Partner with Visible Strategies to increase the reach and measurability of your communication efforts.
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How To Build A Sustainable Competitive Advantage
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A Sustainable Competitive Advantage Is Your Secret Sauce
“Choosing "price” as the company’s only ‘sustainable’, strategic, competitive advantage simply doesn’t work. Why? Because this choice is neither sustainable nor strategic.” – Margaret Ross, Management Consulting
 Consistently profitable companies create and sustain a strategic competitive advantage in the marketplace. This strategic advantage is the combination of things that makes them different than their competition. We might view the competitive advantage as a moat protecting their castle of business success.
Three famous examples of sustainable competitive advantage are Coke, KFC, and Microsoft. For Coke, it’s their branding. For Microsoft, it’s their control of the personal computing operating system. KFC has several ingredients in its famous secret chicken recipe.
Strategic Mistake: One mistake we see companies make time and time again is deciding that they will make price the only ingredient in their secret sauce recipe.
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Smart Hiring Tips; The Big Three
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Smart hiring secrets can help you avoid wasting another $5,000.00, this year. You no longer have to be an accountant or a psychic to become more effective at hiring the right person for the job. It can be as simple as one, two, three... (1) Smart Pre-screening, (2) Smart Interviewing and (3) Post Interviewing follow through can make a major difference for a hiring success story. - Margaret Ross
Smart Hiring Tips
While a standard two-week notice of resignation may be offered, most times it  takes much longer to find the perfect replacement. Plus, your new employee may offer their current employer a two-week notice. And you know that in order to meet deadlines and control costs, they need to be hired and trained as quickly as possible. That’s why it’s imperative that the interview and selection process be quick yet thorough.
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Communicating messages that are memorable and resonate with key constituencies such as customers, court of public opinion, employees and investors enable our clients to build and shape opinions while protecting their reputation from the real risk of negative perceptions. Be able to drive profitability and forge relationships by taking control of how your company, candidacy or social cause is positioned in the marketplace.
Visible-Strategies Search Engine Communication group focuses on your web solutions and results. We have the skills and experience to deliver complete, customized solutions that produce visible results. Sites designed for search engine optimization. Search leveraged public relations. Web analytics. Pay-per-click advertising. Site usability analysis. Search engine maximization.