Demystifying Social Media. Do you speak Horn?
Decoding a Unique Social Media, Horn Honking As a Language

by  Margaret Ross

 This post originally appeared on the World of Success, Jenningswire where Visible Strategies and Margaret Ross regularly contribute articles about leveraging social media and smart digital strategies and technologies for small business.


For decades horn honking has been used as a way to communicate. Much like email, this social media message can easily be miscommunicated.

marketing social language courtesy As a language, deciphering horn honks can be challenging. When someone honks their horn, you don't really know if they are honking at you at all—and if they are -- what exactly they are trying to say. To make it more of a conundrum, a honk in your city can be different than a horn honk you might hear while visiting your aunt across the country.

Until the complete etiquette of horn honking is more formalized, I’ve prepared some horn honking basics to prepare you for your next road trip.

Tap

 A "tap" is a light application of pressure on the horn. It is really the most genial kind of horn honking (you didn't know there was such a thing, did you?) Here are two different types of horn taps and what they mean: - A tap while at a light: “I don't want to be rude, but the light has changed. Do you think you might go now?” - A tap while on the freeway: “I see your signal and will let you in this lane…if you hurry and acknowledge this courtesy with a hand wave.”

Toot

 Taps and toots are often difficult to distinguish. However, as the amusing word "toot" signifies, toots are friendly honks. You might hear a toot from your college roommate, who spots you while you are driving on the other side of the road. Perhaps you haven't seen him or her in years; perhaps you are driving the same car you were in college, and it is now held together with duct tape, while they are driving their brand new BMW, and the whole incident makes you reevaluate your whole life and how you've spent the last 20 years. Sigh. Anyway, that's what a toot can mean.

Read more Demystifying Social Media. Do you speak Horn?
Why Blogging Is Bonanza for Business
Blogging is this decade's daily requirement for business development. As a business website was the non negotiable survival price of the last decade; a thriving business blog is strong predictor of a robust brand.
Need a reason to blog? Consider these.

Business blogs top marketing priority for decade social mediaThere are hundreds of millions of blogs in existence, ranging from the truly mundane and grammatically challenged (the "i am feeling sad 2day" variety) to the highly entertaining and/or informative.

It feels like only yesterday that Evan Williams (founder of blogger.com) coined the term, "blogger" Today, the blogosphere is doubling between once and twice a year, There are over one million blog posts daily. It's not too late for you. The timing is perfect to. catch the next growth wave.

Read more Why Blogging Is Bonanza for Business
How To Use Social Media for Business Marketing
Social media has become one of the most popular ways for businesses to market and promote themselves online, for two reasons:
 
First: It works
 
Second:  It’s free. (Requiring No Up Front Participation Fee)
 
Social media marketing tips visible strategies communicationTwitter, the microblogging phenomenon, has quickly evolved beyond a way for people to update their friends and family as to what they’re doing.  
 
Anyone can increase their online visibility with Twitter and other social media. However, there are a few guidelines that businesses should follow to increase the effectiveness of their marketing, their company and brand.
 
Five Social Media Twitter
Read more How To Use Social Media for Business Marketing
Social Media Basics How To Talk Twitter-Style
 
Many business people tempted by the Twitter buzz immediately encounter  a daunting  language barrier. Do you speak Twitter? Welcome to the Twitterverse. The universe in 140 characters or less.

Twitter Basic Vocabulary Definitions

The Tweeting communication code clearly starts out confusing. Every social network, from industry Social Media Twitter 101organizations to soccer parents, has its own specialized terms and acronyms. Those new to this microblogging jargon are in search of simple and clear answers to a myriad of critical questions such as “What in the world is Twitter's Follow Friday?” “Why are the pound signs cluttering peoples' messages?” “Is it a gesture of friendship or plagiarism to ReTweet (aka RT) someone’s tweet message?”   Once we begin to speak the language; we feel compelled to help the next Newbie.
Read more Social Media Basics How To Talk Twitter-Style
Can Your Business Benefit from Facebook’s Search Feature?
What's In It For Me?
Risks and Benefits of Facebook Open Graph Search Feature


If you own a business any new feature announcements from Facebook can simultaneously evoke feelings of hopeful excitement and vague dread.  “Will this bring in new business?” VS ‘Uh oh, what have they done this time?” The new feature’s name this time is Open Graph Search. It is in beta release.

Business Page Users: A big plus is that Business Page Users might find personal information that, in the past, has been only available to paid advertisers.  A search result for “people who like to cycle” could be really valuable if you own a bicycle shop or are looking for a cycling group to join. 

Individuals can gather fast facts without needing to post a poll for all their friends. If you are planning a trip to New York or London, instead of only posting a request for friend’s restaurant recommendations, you can enter a search such as “What restaurants have my friends visited in New York?”

One of the big complaints about Facebook since its inception in 2004 was the poor search engine function, with completely irrelevant results popping up. The other big complaint is that personal privacy protection requires Facebook users to be very proactive.

Take a look at the pros and cons that this new search engine may have for business marketing and for your personal account. I suggest you watch the Facebook video regarding how to use “Open Graph Search”.

Read more Can Your Business Benefit from Facebook’s Search Feature?