How To Build A Sustainable Competitive Advantage

Price or Value business Strategy Margaret RossChoosing "price” as the company’s only sustainable, strategic, competitive advantage simply doesn’t work. Why? Because this is neither sustainable nor strategic.”  Margaret Ross

Consistently profitable companies create and sustain a strategic competitive advantage in the marketplace. This strategic advantage is the combination of things that makes them different than their competition. We might view the competitive advantage as a moat protecting their castle of business success.

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What is Mobile First Site Indexing in Search ?

Why Your Business’ Website Has a Sudden Need for Speed 

One more area of business predictability is ending as a more relevant stage begins. Google’s “Mobile First” indexing is upon us. In late 2017, Google said it was moving a selectin of “ready” sites to the mobile index. Your business has a sudden and real need for mobile friendly speed. Ignoring this change might soon cost you potential customers this summer.

Google: “Most Sites Lose Half their Visitors While Loading”

Last year when a visitor entered a search term that matched your company’s business products, services or website, she would see very similar results if she was at her laptop, tablet or other smart device. Mobile first that the mobile version of your website becomes the starting point for what Google includes in their search results and the baseline for how they determine if and where your business will appear on the search page.

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