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How To Build Customer Loyalty And Sales |
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 “Loyal customers provide bigger profits. Twenty percent of customers provide 80 percent of the revenue.” – Margaret Ross
by Margaret Ross
Top performing companies focus on attracting and keeping customers. Why? Loyal customers provide greater profitability. Loyal customers spend 80% more than other customers. Eighty percent of a company’s sales come from 20 percent of their customers. Loyalty can’t be purchased by the pound. Loyalty can’t be stocked on shelves in colorful ‘new and improved’ packaging.
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How To Build A Sustainable Competitive Advantage |
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 “Choosing "price” as the company’s only sustainable, strategic, competitive advantage simply doesn’t work. Why? Because this is neither sustainable nor strategic.” – Margaret Ross
by Margaret Ross
Consistently profitable companies create and sustain a strategic competitive advantage in the marketplace. This strategic advantage is the combination of things that makes them different than their competition. We might view the competitive advantage as a moat protecting their castle of business success.
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Secrets To Successful Meetings |
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These secrets will teach you how to tame the time gobblers and meeting monsters. Reclaim your time and increase productivity. – Margaret Ross
by Margaret Ross
 The ability to lead effective meetings is an increasingly important and rare occurrence. Ninety percent of business leaders surveyed say the ability to conduct effective meetings is a key indicator of business leadership effectiveness. Developing your meeting leader skills can enhance your business value and increase your personal effectiveness.
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Corporate Communications: Email and Instant Message Use |
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Email and Instant Message Use Likely to Be Monitored
“Before you dash off a quick email or instant message to a friend or family member during a protracted work meeting, remember that your message may be monitored.” – Margaret Ross, Business Communications Strategy
 Professional communications skills can build and support a positive work environment and be smart business communications strategy. Before you dash off a quick email or instant message to a friend or family member during a protracted work meeting, remember that your message may be monitored. Over three-quarters (76%) of US firms report that they record and review their employees communications on the job, with over half retaining and reviewing
The consequences of misuse can be severe. The American Management Association reports that one in four companies have terminated employees for email misuse.
This might be the perfect day to brush up on what your employer says about proper use of email and IM in the “Company Handbook.” Companies large and small are implementing electronic technology policies. The primary drivers for communication monitoring are legal and regulatory. In a court of law, email, instant messages, and other employee content has become evidence. They are the equivalent of business DNA.
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takes much longer to find the perfect replacement.